Philosophy

The media’s voice is powerful and influential. It’s one thing to merely place stories but it’s quite another to get coverage in the right publications or on the right programs with the right company messages. At Fitzgerald Petersen, we take the time to develop a strategy that matches your public relations needs, always keeping an eye on your overall marketing goals.

We are also sensitive and keenly aware of where you are in the communications process to develop a program that works best for you. Whether you’re at the beginning of launching a smart social media campaign, launching a new product and need some buzz building media attention or celebrating a 20 year anniversary as a company, you can rest assured Fitzgerald Petersen Communications has the background and experience to seamlessly join your team and maximize what’s already in place while developing fresh new campaigns, creative programs and state-of-the-art events.

The last decade of our PR philosophy has focused on achieving results…not just any kind of results, but BIG, brand changing results. Ask any of our clients and they’ll be quick to share why Fitzgerald Petersen moves the needle time and again for their business.

“Fitzgerald Petersen is at the forefront of the ‘changing of the guard’ in the public relations/communications industry in the Denver Market. If you want an agency that is tied into the community in a big way and has personal relationships at literally every media outlet in the state, you’ve come to the right place!”
— Amy Venturi, Step Up for Cancer Director