Step Up For Cancer
Fitzgerald Petersen handles the public relations for an annual event called Step Up for Cancer, which brings over 30 cancer organizations from across the state together for one goal: education surrounding the fact that cancer affects people in every walk of life and every age.
The event, which is held at Dick’s Sporting Goods Park in early August each year, includes thousands of people walking the stairs at the stadium for pledges that will go to the participating cancer organizations. After the race, participants can browse the festival area, in which cancer organizations will band together to provide educational tools and information.
Fitzgerald Petersen was invited by the organizers to be a part of this yearly event, providing brand development, strategic planning, media outreach, publicity events, video production, web site content, B2B communications and overall organization messaging. The event doubled in growth last year and raises significant funds to impact cancer research and organizations across Colorado.
