Carolann Samuels

Carolann Samuels is a strategic communications leader with decades of experience turning complex narratives into clear, compelling stories that build brands and protect reputations. In her role with Fitzgerald Petersen, Carolann drives public relations campaigns for clients like Cherry Creek North and Guzman Energy. She has also worked with organizations across technology, healthcare, government, education, nonprofit and consumer sectors, bringing the depth of an in-house communications director with the perspective of a seasoned outside advisor.

Her work spans media relations, internal communications, thought leadership, crisis and issues management and message development. Carolann has guided clients through high-stakes moments steering the narrative and restoring stakeholder confidence. She’s equally at home leading internal communications through major corporate transformations, bringing the clarity and empathy needed to keep organizations aligned and trust intact. Her work has earned industry recognition including the PRSA Gold Pick and IABC Bronze Quill awards.

Outside of work, Carolann volunteers with Food for Thought, Café 180 and Boys Team Charity. She spends her free time hiking, cooking, doing yoga and walking her two Golden Retrievers.