Mendocino Farms

Making a Grand Entrance in Denver

Challenge

Ahead of its first Colorado opening in Denver’s Cherry Creek North, Mendocino Farms sought a launch that reflected its playful identity while building meaningful community connection and standing out in a crowded restaurant market.

Solution

Fitzgerald Petersen Communications executed a holistic, data-driven campaign that integrated influencer tastings, social media creative, branded food-cart pop-ups, and in-studio segments. The Longhorn Parade through Cherry Creek North served as the campaign’s high-impact experiential moment, delivering cross-platform content that blended cultural relevance with amplification. We coordinated every detail—permits, safety, city officials—and built a community connection with a Teacher Appreciation lunch. Audience segmentation and influencer integration ensured content reached both hyper-local families and food-lifestyle audiences.

Results

Coverage included 9News/NBC, Denver Gazette, Denver Business Journal, Westword, 303 Magazine, KDVR/FOX31 and The Packer—among many others. The campaign generated more than 228 million impressions, sparked measurable influencer amplification and UGC, and quickly established Mendocino Farms as one of Denver’s most talked-about restaurants. KPIs across impressions, engagement and conversions exceeded benchmarks, demonstrating a modern, outcome-focused launch strategy.

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