Case Studies

McDonald’s

McDonald’s needed to show authentic community connection at the local level. From spotlighting owner-operators to shaping conversations, Fitzgerald Petersen Communications has helped the brand build trust, credibility and meaningful partnerships across multiple regions. More »

Walmart

Walmart’s work in Colorado goes far beyond retail. Fitzgerald Petersen Communications partners with Walmart to elevate its reputation, showcasing charitable giving, workforce programs and community events that reinforce its role as a trusted brand. More »

Cirque Du Soleil

Cirque du Soleil wanted its Colorado tours to capture more than ticket sales. The shows needed to reflect creativity, inclusivity and community spirit. Fitzgerald Petersen Communications builds anticipation through media coverage, cultural partnerships and imaginative PR activations that bring the Cirque experience to life. More »

Mendocino Farms

When Mendocino Farms entered Colorado, the restaurant brand wanted more than a ribbon-cutting. It needed a launch that introduced its playful, community-minded identity in a crowded dining scene. Fitzgerald Petersen Communications designed a debut rooted in creativity and connection. More »

Guzman Energy

Guzman Energy set out to raise its profile in the competitive energy sector and share its growth story with broader audiences. Fitzgerald Petersen Communications drives that effort through executive thought leadership, award recognition, digital strategy and earned media that position Guzman as an innovative leader in the industry. More »

Cherry Creek North

Cherry Creek North turned Winter Wanderland’s holiday buzz into measurable impact with an integrated FPC campaign spanning earned media, paid influencer partnerships, and experiential activations. VIP nights, TV placements, and coordinated social drove spikes in foot traffic, giveaway conversions, and online engagement—proving ROI and informing future strategy. More »

“Fitzgerald Petersen knows what it means to put their clients first, without alienating everyone in the media in the process. I always know the days I get to work with them will be good ones!”
Gina Belich, TV Personality

“Fitzgerald Petersen is at the forefront of the ‘changing of the guard’ in the public relations/communications industry in the Denver Market. If you want an agency that is tied into the community in a big way and has personal relationships at literally every media outlet in the state, you’ve come to the right place!”
Amy Venturi, Step Up for Cancer Director

“We hired a PR firm because we are not experts in PR. Fitzgerald Petersen Communications are the experts.”
DJ Mitchell, McDonald’s Owner/Operator

“Working with Fitzgerald Petersen Communications is both productive and enjoyable! Their creativity and passion coupled with their media relationships make them a ‘dream team.’ Most importantly, in a hectic environment, they are able to quickly adapt to change with a positive attitude – and deliver!”
Erin Burgy, Senior Director, Integrated Public Relations at Operation Homefront

“They communicate, follow up AND follow through. What more can you ask for?”
Susie Wargin, Local TV Sports Freelancer & I Heart Media Radio Host

“These guys are pros. They get it. They understand our crazy 21st century workflow and they don’t flood us with endless questions about content and logistics. What’s more, they have a good feel for what makes for fun, interactive, live TV.”
Jack Maher, Former 9News/KUSA/NBC Executive Producer

“You very rarely find a firm as talented as Fitzgerald Petersen. I have worked with them for several years on special projects and day to day handling of our business. They are not only great strategic thinkers, very hard workers, and exceptionally efficient, but, perhaps most refreshingly, they are also the kind of people that you enjoy working with. They are, in a word, outstanding.”
Brandon O’Rourke, Former McDonald’s Owner/Operator

“CBS4 News has worked closely with Fitzgerald Petersen … The team at Fitzgerald Petersen has an outstanding grasp of how to work with a newsroom to develop compelling stories for television and in turn, drive promotion for an event.”
Tim Wieland, General Manager, CBS Colorado & CBS Los Angeles