Media influence has evolved far beyond traditional publications. Fitzgerald Petersen understands that securing coverage isn’t just about placements—it’s about earning attention in the right digital spaces, from target media outlets and influential online platforms, with messages that drive engagement and action.
We focus on outcomes, measuring not just the quantity of coverage, but driving meaningful brand awareness and consumer behavior. In addition, our work is also deeply rooted in multicultural strategy, leveraging strong media relationships, community partnerships and influencer programs to ensure messaging resonates across diverse audiences.
Fitzgerald Petersen develops a comprehensive, data-driven strategy that aligns with your wider marketing and business goals. Using advanced media monitoring and analytics tools, we track brand mentions, gauge public sentiment in real-time, and refine our approach to ensure maximum impact. We use a true omnichannel approach to ensure we are running all campaigns through every possibility for notice by consumers.
Whether you’re executing a full-funnel content marketing strategy, launching a new product, or managing your brand’s reputation, our team integrates seamlessly with your operations. We leverage our expertise in both earned and owned media, amplifying existing assets while developing innovative new campaigns, valuable content, and memorable virtual or in-person experiences.
“These guys are pros. They get it. They understand our crazy 21st century workflow and they don’t flood us with endless questions about content and logistics. What’s more, they have a good feel for what makes for fun, interactive, live TV.”
— Jack Maher, Former 9News/KUSA/NBC Executive Producer