With more than 25 years of media and public relations experience, as well as strong background in broadcast, Debbie Fitzgerald brings a wide range of expertise to FPC clients. With her extensive media relations experience, she has the insight to know what stories are worthy of local and national media exposure.
Before founding Fitzgerald Petersen Communications in June of 2005, Debbie spent six years as vice president and director of The Media Group at Ogilvy Public Relations. The Media Group provided national and local print and broadcast placement, press conference coordination, event coordination, satellite and radio media tours, video production, messaging workshops and media training for clients across the Ogilvy U.S. Network such as Qwest, Quiznos Sub, Xerox, Level 3, General Motors, Coca-Cola, Uniden America, Johnsonville Sausage, Warren Miller Entertainment, Giant Bicycle, Celestial Seasonings, Aventis, Verizon and Orange Glo International.
In addition to receiving coverage in virtually every media outlet in Colorado, Debbie has garnered top media placements for clients including ABC’s World News Now, CBS’ The Early Show, Food Network, CNBC’s Squawk Box, CNBC’s Power Lunch, CNBC’s After Hours with Maria Bartiromo, CNN Headline News, CNN’s Moneyline, CNN’s Before Hours, MSNBC, Fox News’ Your World with Neil Cavuto, Fox News’ Fox & Friends, Bloomberg, CBS MarketWatch, The Montel Williams Show, Wall Street Journal, USA Today, New York Times, Washington Post and Los Angeles Times.
Debbie started her career as a writer and producer at Denver’s then-NBC television affiliate KCNC/News4. From there, she worked as a reporter on KHOW’s Tom Martino Troubleshooter show, and her final foray as a TV reporter on the CBS affiliate in Boise, Idaho. Her personal media relationships include anchors, producers, writers, editors and a variety of beat reporters who work on features, entertainment pieces and business stories.
Debbie began her public relations career at local public relations agency Webb Public Relations where she managed accounts such as The Colorado Department of Transportation, Palomino Euro Bistro, Rodizio Grill, Taco Cabana, Colorado Lottery, Great Outdoors Colorado and Colorado Recycles, among others.
Debbie earned her bachelor’s degree in communications from the University of California at Santa Barbara, CA. Debbie lives in Denver with her husband and two daughters.
Regan Petersen brings over 18 years of experience in the consumer, entertainment, marketing and technology public relations industry to FPC clients.
Before founding Fitzgerald Petersen Communications in June of 2005, Regan was at Ogilvy Public Relations as Vice President for the agency’s Consumer, Entertainment, Healthcare and Technology clients across the network. In this capacity, she was responsible for managing media and analyst relations, account strategy and planning for national and local clients. Regan was named one of Denver’s most influential professionals under the age of 40 by Colorado Biz Magazine in 2014.
At Ogilvy, Regan managed agency clients including Quiznos Sub, Crocs, Amoco BP’s Wild Bean Cafes, Celestial Seasonings, Pizza Hut, Sun Microsystems, Uniden America Corporation, eCash Technologies, Mile High City Marathon, Jones Knowledge, KPNQwest, Xerox and Qwest Communications. While managing the Sun account, Regan developed core public relations programs for the company’s government, security and managed services campaigns while advancing the division’s visibility by 150% over a three year time period. Regan also counseled account teams across the network for national broadcast pitching, video production, media training and a variety of other broadcast-related initiatives. In 2004, Regan was recognized with the 2003 CEO Award for her management of the Sun Microsystems account.
In her role as a Media Specialist, Regan maintains high-level national relationships at media outlets such as, New York Times, USA Today, Fortune, Forbes, CBS Marketwatch, FOX and The Wall Street Journal. In the local Colorado arena, Regan has personal daily contact with entertainment and consumer reporters at The Denver Post, Colorado Springs Gazette and all broadcast stations in the region.
Regan started her career in public relations working at Peter Webb Public Relations in Denver. While at Peter Webb, Regan implemented media relations, government and community outreach programs for numerous clients, including the Park Meadows Shopping Center, Colorado Department of Transportation, City of Aurora, Quiznos Sub, Colorado Lottery and Colorado Recycles.
Regan gained valuable media experience while working as a production assistant with ESPN and NBC’s Extra. She earned a bachelor’s degree from Colorado State University. Regan lives in Denver with her husband and four children.